The brief was simple – Launch Amstel in the Pakistani market. Our approach was to head towards high contrast, and dramatic visuals. We channeled our inner Guy Ritchie and created a film that told the story with quick intercuts. the moment where the product is shown in all its glory feels so earned that we start feeling thirsty for the drink. This was a fun project for us.
Behind The Scenes
Credits:
Featuring: Hasnain Lehri
Executive Producer: Shahnawaz Khan
Producer: Ammar Arshad
Director: Zaeem Asad
Still Photography: Syed Muhammad Shuja
Production Unit:
Line Producer: Noman Khan / Atif Imam
Assistant Director: Kuliyat Masroor Badvi
2nd ADs – Nabeel Amdani / Aqib Jarfy
Art Director: Fatema Gain
Set: Aqeel ur Rehman @Set & Act Set
Supervisor: Adeel ur Rehman @Set & Act
Stylist: Mehak Khalid
Makeup for Hasnain Lehri: Nadeem William
Makeup for others : Ohad Raza Raheel
Talent: Hammad Khan & Mahir Khan @Citrus Talent
Talent Manager: Asif Khan
Location Manager: Kashif Rafique
Transportation: Saleem Jalal
Technical Team
DOP: Zain Haleem
First AC: Abdul Haseeb
Gaffer: Imran
2nd DOP: Ahsan Raza
Light and Grips: Key Lights
Camera: Analog Motion Picture Gear Company.
Post Production
Color Grade Artist: Ahmet Güney (Istanbul – Turkey) (With thanks, Anum Ahmed)
Post: The ArtLab
Edit: Syed Ali Sufi
Music & Sound Design: Naqash Haider (Shaany)
Voice Over: Faizan ul Haq
Brand Team – Mehran Bottlers
CEO- Zeeshan Teli
GM Business Operations – Farheen Kazmi
Agency Credits:
Agency: Echo Digital
Business Director – Danial Shaikh
Account Lead – Muhammad Fawaz
Creative Director – Talha Asim Wynne
Creative Lead – Ayesha Vohra
Produced by: The Red Films
